Case Studies - After Avenue | Provisioner
The last stop before your story begins.
The Situation
In the four years since its launch, James Post—a post production house headed by Jonathan and Amy Eakin, has done a lot of growing.
Launched from a DIY desk off an avenue in NYC, its name, a portmanteau of J(onathan) and “Ames”, fit beautifully—and was loved as much as we love using the word portmanteau.
But it no longer fit the full-scale post-production company that they’d become. It was no longer a matter of growth; but evolution.
The Challenge
Rebrand James Post as “After Avenue”, creating an identity that honors their past, while paving the way for their future.
We set out to create a look and feel that was modern, sophisticated, and rightfully confident, without overshadowing the work itself.
We sought a balance that allowed their expertise to shine while maintaining a subtle, refined presence—in their branding and on their website.
The Vision
We started by crafting a visual and verbal identity that was sleek, minimalist, and reserved. It was inspired by their work—equal balance of artistic talent and technical expertise.
Using NextJS and Contentful, we built a custom website that shared the polished refinement and approachability of the new look, allowing their client work to speak for itself.
The result was a cohesive brand presence that embodied After Avenue’s creative spirit and premier services, and positioned them for future growth.
Provisioner didn't just give us a new brand identity and website. They helped us realize our vision. I couldn't have asked for a better team to not only deliver, but to become the overachievers I didn't know I needed. Working with Harrison, Wade, and Jeff has been a gift that shows in the level of craft, quality, and attention to detail displayed in our brand relaunch. The only issue now is that we want to book ALL of their time for ourselves.
Jonathan and Amy Eakin
Co-founders and Partners, After Avenue
🎉
The Results
After a thrilling launch in mid-October, the rebrand has already been turning heads from new and existing clients, to acclaimed blogs with a pulse on the larger advertising community.
Stay tuned as we bolster SEO, collect more data, and celebrate more After Avenue wins, Webby nominations, and industry awards.